Our Team OLD

Andrew Melsom,
Senior Partner

Prior to founding Agency Insight in 1992, Andrew worked for agencies including FCB and then J. Walter Thompson. He set up BMB Business - backed by BMP, which became the leading agency in the finance, coporate and telecommuncations sector. The agency launched Cable & Wireless and Mercury in the UK. Clients included Halifax, Salomon Brothers, American Express, Costain, Axa, British Aerospace and BP. He sold his interest in the agency to Omnicom. 

Andrew has written and appeared in a West End show 'Channel 4' at the Duke of York's Theatre, written several books for Debrett's, and is a regular contributor to Market Leader and Campaign - and he is a book reviewer for The Irish Examiner. He served on the IPA CAP committee for 18 years and has recently served as a judge for the IPA Effectiveness awards. 

Chris Fry,

Chris has over 20 years experience working at the sharp end of brand creation, customer acquisition and retention in fast-moving consumer, service and entertainment brands. Chris joined as an Agency Insight partner from Telewest Cable (now Virgin Media) in 2002. As Director of Marketing at Telewest, Chris re-launched the brand and delivered major new brands such as BlueYonder, Talk and Surf Unlimited.

In addition, Chris is a strategic marketing advisor to The Royal Marsden Hospital since 2002, a Sloan Fellow from London Business School, and a visiting lecturer for Advertising and Mass Communications at Westminster University since 2012.

Catherine Ainsley,

Catherine joined Agency Insight in 2016 after graduating from Durham University.  Prior to joining Agency Insight, Catherine spent 7 months on the marketing team for Henley Literary Festival. Since joining, she has been working on the SEAT global creative agency pitch based in Barcelona and the Nikon digital review in Singapore, as well as providing strategic support to Twitter, Innocent, Betsson, Remy Martin, Jury's Inn and Telefonica.


Client Enquiries

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