Agency Insight

Agency Insight works closely with marketing teams to make their marketing strategy work harder for them, stimulating innovations, progress and growth. We help increase marketing effectiveness within client companies.

Whether devising a marketing plan for a start-up company, re-segmenting the customer base of an existing company, developing brand growth plans or dealing with any other marketing related business problem, all our consultants have hands-on experience with blue chip client companies. Both partners at Agency Insight have worked in frontline marketing positions, client-side, and we know what it takes to develop, deliver and measure effective marketing activities.

Agency Insight delivered a new segmentation-led marketing plan for Yahoo! Europe, supported Truphone in developing a marketing strategy for Europe and the US, and helped Telecom New Zealand organise their marketing around consumers (not products). We have also helped Diageo to achieve cut-through to consumers through our bespoke manual "Breakthrough Creativity".

We provide the following strategic marketing services:

Customer segmentation
Write/review marketing plans
Marketing structure review
Write agency briefs
Bespoke process systems