Procurement & Benchmarking

Agency Insight, and our global partners JLBP, have worked in both client companies and in agencies.

We have negotiated hundreds of global contracts and we have benchmarked all agency costs.

Questions we answer:

  • How much should we be paying our agencies?
  • What should our global agency compensation model be?
  • How do we save money on our global media agency contract and media pricing?
  • What are the best trans-creation models?
  • How should our agency team be constructed, with what kinds of resource - and at what cost?
  • What kind of bonus and malus performance/KPI framework should we set our agencies, individually and together?
  • What way of working will achieve the best from my agency – and how should we commission work?

We help Procurement and Marketing teams conduct a forensic look at agency income and profit, and to buy marketing services and suppliers effectively. Our clients can gain better value from marketing budgets without compromising quality or service.

We get asked “How long does it take to create a great campaign?”

The answer: “The same amount of time as it takes to produce a bad one”.

Services typically include:

  • Agency effectiveness and performance audits (deep dive)
  • Global forensic benchmarking of agency rates and roles
  • Agency structuring/multi-country performance frameworks
  • Media buying models, audits and best practice
  • Agency compensation models and reviews
  • Fees + FTEs: customisable agency fee and FTE proposal templates and analysis
  • Contract structuring, reviews and negotiation
  • Campaign and production cost analysis and benchmarking
  • Outsourcing, de-coupling and cost efficiency audits
  • EU/EJEU tendering process support
  • Process and ways of working (WoW) best practice and re-engineering

Client Enquiries

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