Global and Local Agency Search and Selection

Making great things happen for clients

Agency Insight is Europe’s leading agency search and selection consultancy. We’ve worked with some of world’s biggest advertisers including BP, Vodafone, Revlon, Nissan, Johnson & Johnson, Diageo and the Volkswagen Group as well as some of the leading domestic brands in Europe.

The agency world evolves over weeks and months, not annually or by randomly updated databases. Agency Insight keeps track of this. We map the market; we know what’s hot and what’s not; who’s moved, who would like to move, what startups are pending and who is producing his or her best work – and where this talent sits right now. 

Agency Insight knowledge is rooted in tightly honed research and tracking of the market. We have bright consultants working for us that analyse the agency market and we work backwards from a client’s needs to find the best candidate agencies.

Our way of working results in agency appointments that make things happen. Clients want great work, thinking and campaigns. Our team helps clients get to this great work whether it’s through integrated, advertising, direct marketing, CRM, media planning and buying, or digital agency selection.

Here are just four Agency Insight-run pitches that have made great things happen:

Three: the appointment of Wieden & Kennedy through Agency Insight resulted in the standout “Dancing Pony” campaign which resulted in 2.7m YouTube views in the first week of launch.


The National Trust: the “I Oakleaf National Trust” campaign, part of 18 Feet & Rising’s pitch through Agency Insight, has helped to increase visits to NT properties from 16 million to 19 million.


Quote Me Happy: the idea presented by AMV BBDO during a Norwich Union pitch. It’s now a brand in its own right for Aviva’s car insurance.


Innocent: the new Chain of Good campaign by 101 was a direct output from the pitch, and inspired innocent to make films in Uganda and Peru.


These are examples that nail the myth that pitch ideas never emerge into the real world. Rigorous analysis of our files shows that 80 per cent of the winning ideas in pitches through Agency Insight see the light of day as marketing communications campaigns.

Services include:    

  • Workshops and interviews to capture stakeholder needs
  • Identifying client requirements of an agency
  • Creating shortlists, managing pitch process
  • Best practice briefing and campaign delivery processes
  • Writing and clarifying briefs
  • Client/agency relationship establishment: fee negotiation, procurement support.
  • Negotiating and renegotiating agency contracts
  • Designing bespoke prb and payment by results systems
  • Benchmarking digital and best in market communications

Why Agency Insight

We are a marketing consultancy and agency intermediary with 20 years’ experience of global agency search. And we’re not paid by agencies.

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