Agency Insight

Yahoo!: Mobile Search Strategy

Project Mobiquity: Agency Insight has worked with Yahoo! on three major projects since 2007 covering the digital landscape; one of the most recent projects included:

Objective

To develop a 360' strategy and plan for delivering Yahoo! mobile seach pre-eminence, driven by consumer insight and channel/network operator partnership opportunities.

Process

Interviews and desk research and the preparation of a new UK marketing plan with details of targeting and product promotion delivery.

Outcome

Yahoo! has a new strategy and marketing plan of how to engage customer in mobile search.