agencies
about
We are Europe's leading marketing consultants in agency search and selection, agency relationship management and strategic marketing consultancy.
contact
+44 (0)20 7637 5331
news
- AI's Andrew Melsom reviews 'Viva la Revolution!' in the Irish Examiner
- Pitch process handled by Agency Insight: 18 Feet & Rising win National Trust account
- AI's Chris Fry gives seminars in advertising and promotional culture at Westminster University
- AI's Andrew Melsom reviews Paper Promises by Philip Coggan in Irish Examiner
- The Social Brands 100 shortlist for 2012 is revealed http://t.co/IL02qoDK
- 25 Most Epic Ads That Aren't Apple's '1984' http://t.co/6iQy7sWS
- Congratulations to @18feetandrising for winning the National Trust account! Pitch was handled by us, hooray! http://t.co/mLBO0Y8O
- http://t.co/aqOnbVcj Dollar Shave Club advert - I love it when brands are direct AND amusing
Yahoo!: Customer Segmentation Study
Objective
Segmentation study - to define Yahoo's core target segments within their three largest European markets.
Process
Interviews and desk research culminating in a new marketing plan with customer profiles defined.
Outcome
Yahoo! has a new marketing plan and our great work was communicated internally.