Agency Insight

This Water: Agency Search and Selection

Agency Insight recently worked with This Water, a subsidiary of innocent drinks, to appoint HDMG to create a new creative campaign...

Objective

Find a new creative agency to work with This Water to successfully develop a differentiated and enduring communications platform to drive consumer awareness and deliver increased penetration.

Process

Agency Insight handled a two-stage process including agency selection and the preparation of briefing materials.

Outcome

The successful appointment of HDMG with a multi-platform creative idea to be launched mid 2010.

MG with a multi-platform creative idea to be launched mid 2010.