This Water: Agency Search and Selection

Objective
Find a new creative agency to work with This Water to successfully develop a differentiated and enduring communications platform to drive consumer awareness and deliver increased penetration.
Process
Agency Insight handled a two-stage process including agency selection and the preparation of briefing materials.
Outcome
The successful appointment of HDMG with a multi-platform creative idea to be launched mid 2010.
MG with a multi-platform creative idea to be launched mid 2010.
