Agency Insight

Three: Investigate and compile a shortlist with recommendations for ATL pitch

Agency Insight were asked to compile a shortlist of creative, story-telling agencies to pitch for the Three account.

Objective

Provide the Three marketing team with a shortlist of agencies chosen for strengths against brief and absence of conflict.

Process

Through research and brokerage discussions we whittled down to a small number of agencies we were confident had a place in the pitch process.

Outcome

Our shortlist was agreed and submitted and the team took our recommendations to pitch. Ended in the eventual appointment of Wieden & Kennedy in January 2011.