Agency Insight

Telecom New Zealand: Consulted on Marketing Structure and Process

We worked with Telecom New Zealand to work out how projects went through the system internally and to agencies – from idea/need to brief and idea, and through to internal agreement and implementation...

Objective

To define and implement a best-in-class structure and process within the marketing team.

Process

Agency Insight spent two weeks on-site, during which, face-to-face interviews and workshops were conducted with the key stakeholders.

Outcome

Telecom New Zealand is currently re-structuring its marketing team.