agencies
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We are Europe's leading marketing consultants in agency search and selection, agency relationship management and strategic marketing consultancy.
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SuperValu: Creative Search and Selection across Ireland
Objective
The aim of the review was to reach an agency appointment which would help SuperValu maintain its competitive stance by creating cut-through advertising which emphasised the brands unique mix of Irish credentials and quality food.
Process
Agency Insight helped identify candidate agencies to take to pitch. They were then briefed and supported throughout the competitive pitch.
Outcome
SuperValu appoint DDFHB, and we wish them the best with their new campaign.