Agency Insight

Nikon: Pan-European Creative Agency Search

Agency Insight conducted Nikon's creative agency review across EMEA...

Objective

Find a new lead creative agency to create and deliver a pan European brand and product campaign.

Process

Agency Insight conducted a three-stage process covering creative agencies across Europe.

Outcome

The successful appointment of Jung von Matt with a powerful idea <b>"I AM NIKON"</b> running across 33 markets.