Agency Insight

Nationwide: Creative Agency Search and Selection

Agency Insight ran a search and selection for a creative agency to run a new series of campaigns starting summer 2011

Objective

Appoint an agency presenting new ideas which align with and convey the strong customer-centred philosophy of Nationwide.

Process

Full assessment of agencies, potential conflicts to creative a longlist. Through a series of WIP sessions and meetings the shortlist was whittled down to one agency.

Outcome

The successful appointment of 18ft & Rising.