Agency Insight

Irish Examiner: Creative and Media Agency Search and Selection

Agency Insight is an AAI and IAPI accredited consultancy in Ireland and we have worked there extensively for the Irish Examiner. In 2010 we managed a creative and media agency search and selection in parallel with each other.

Objective

To find and appoint both a new creative and a new media agency who will be able to create a new campaign which emphasises the newspaper's unique perspective and rich heritage.

Process

We conducted a thorough search and selection across the agency landscape in Ireland. We organised all stages of the process, taking on all logistics and agency support - leaving the client free to focus on the decision.

Outcome

The Irish Examiner appointed Chemistry as their creative agency and Universal McCann as new media agency. We wish them both the best and look forward to their new campaign.