Irish Examiner: Creative and Media Agency Search and Selection

Objective
To find and appoint both a new creative and a new media agency who will be able to create a new campaign which emphasises the newspaper's unique perspective and rich heritage.
Process
We conducted a thorough search and selection across the agency landscape in Ireland. We organised all stages of the process, taking on all logistics and agency support - leaving the client free to focus on the decision.
Outcome
The Irish Examiner appointed Chemistry as their creative agency and Universal McCann as new media agency. We wish them both the best and look forward to their new campaign.
