agencies
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We are Europe's leading marketing consultants in agency search and selection, agency relationship management and strategic marketing consultancy.
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- AI's Andrew Melsom reviews 'Viva la Revolution!' in the Irish Examiner
- Pitch process handled by Agency Insight: 18 Feet & Rising win National Trust account
- AI's Chris Fry gives seminars in advertising and promotional culture at Westminster University
- AI's Andrew Melsom reviews Paper Promises by Philip Coggan in Irish Examiner
- The Social Brands 100 shortlist for 2012 is revealed http://t.co/IL02qoDK
- 25 Most Epic Ads That Aren't Apple's '1984' http://t.co/6iQy7sWS
- Congratulations to @18feetandrising for winning the National Trust account! Pitch was handled by us, hooray! http://t.co/mLBO0Y8O
- http://t.co/aqOnbVcj Dollar Shave Club advert - I love it when brands are direct AND amusing
Innocent: Creative Agency Search and Selection
Objective
Find a new creative agency to work with innocent to revive brand awareness and penetration of consumers in the smoothie category.
Process
Agency Insight worked closely with innocent where three agencies were asked to help identify a new campaign for 2011. This was a ‘deliberately loose’ way of working enabling random access to client contacts during creative development.
Outcome
Well done RKCRY&R and we look forward to seeing the new idea flashing across our screens in January 2011.