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We are Europe's leading marketing consultants in agency search and selection, agency relationship management and strategic marketing consultancy.
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Honey Monster Foods: Creative and Media Agency Search and Selection
Objective
Find a new creative and media agency to create a 360 campaign to revive Honey Monster's celebrity, product uptake and presence in UK households.
Process
Agency Insight conducted an intensive three stage and two stage search and selection process for creative and media agencies respectively, sourcing all agencies and creating and delivering all briefing materials.
Outcome
The successful appointment of Y&R for creative and BLM for media with an exciting campaign due to launch later this year, 2010.