Agency Insight

Eircom Group Plc: Media Agency Search and Selection

We have recently conducted a media agency review to consolidate Eircom and Meteor's media planning and buying services...

Objective

To select one media agency capable of effectively and innovatively running the joint media planning and buying across eircom (fixed line), Meteor and eircom Mobile.

Process

Agency Insight supported eircom procurement to deliver a three stage process, creating and delivering all breifing materials and facilitating all meetings.

Outcome

The successful appointment of one agency.