agencies
about
We are Europe's leading marketing consultants in agency search and selection, agency relationship management and strategic marketing consultancy.
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+44 (0)20 7637 5331
news
- AI's Andrew Melsom reviews 'Viva la Revolution!' in the Irish Examiner
- Pitch process handled by Agency Insight: 18 Feet & Rising win National Trust account
- AI's Chris Fry gives seminars in advertising and promotional culture at Westminster University
- AI's Andrew Melsom reviews Paper Promises by Philip Coggan in Irish Examiner
- The Social Brands 100 shortlist for 2012 is revealed http://t.co/IL02qoDK
- 25 Most Epic Ads That Aren't Apple's '1984' http://t.co/6iQy7sWS
- Congratulations to @18feetandrising for winning the National Trust account! Pitch was handled by us, hooray! http://t.co/mLBO0Y8O
- http://t.co/aqOnbVcj Dollar Shave Club advert - I love it when brands are direct AND amusing
Diageo: Agency Search and Selection
Objective
Find a new direction (and agency) for Pimms which was a flagging brand with singular associations of 'Toffs in Summer'.
Process
Agency Insight prepared all the briefing materials and sourced creative agencies to find new direction for the brand.
Outcome
The character 'Harry', devised by Mother, has transformed the fortunes of the brand and now, of course Pimm's Winter is available!