agencies
about
We are Europe's leading marketing consultants in agency search and selection, agency relationship management and strategic marketing consultancy.
contact
+44 (0)20 7637 5331
news
- AI's Andrew Melsom reviews 'Viva la Revolution!' in the Irish Examiner
- Pitch process handled by Agency Insight: 18 Feet & Rising win National Trust account
- AI's Chris Fry gives seminars in advertising and promotional culture at Westminster University
- AI's Andrew Melsom reviews Paper Promises by Philip Coggan in Irish Examiner
- The Social Brands 100 shortlist for 2012 is revealed http://t.co/IL02qoDK
- 25 Most Epic Ads That Aren't Apple's '1984' http://t.co/6iQy7sWS
- Congratulations to @18feetandrising for winning the National Trust account! Pitch was handled by us, hooray! http://t.co/mLBO0Y8O
- http://t.co/aqOnbVcj Dollar Shave Club advert - I love it when brands are direct AND amusing
Channel 4
Objective
Help Channel 4 understand the impact their research has on both advertisers and their advisors on actual sales.
Process
Agency Insight conducted interviews with Channel 4 salespeople, agencies and media experts in the client community. Our desk reseach evaluated the outputs from Channel 4 in-house and commissioned research.
Outcome
Agency Insight produced a coherent and informative picture of how research informs the decision to place the channel on a media schedule and at what level. Channel 4 fundamentally altered its sales approach and how research is used.