agencies
about
We are Europe's leading marketing consultants in agency search and selection, agency relationship management and strategic marketing consultancy.
contact
+44 (0)20 7637 5331
news
- AI's Andrew Melsom reviews 'Viva la Revolution!' in the Irish Examiner
- Pitch process handled by Agency Insight: 18 Feet & Rising win National Trust account
- AI's Chris Fry gives seminars in advertising and promotional culture at Westminster University
- AI's Andrew Melsom reviews Paper Promises by Philip Coggan in Irish Examiner
- The Social Brands 100 shortlist for 2012 is revealed http://t.co/IL02qoDK
- 25 Most Epic Ads That Aren't Apple's '1984' http://t.co/6iQy7sWS
- Congratulations to @18feetandrising for winning the National Trust account! Pitch was handled by us, hooray! http://t.co/mLBO0Y8O
- http://t.co/aqOnbVcj Dollar Shave Club advert - I love it when brands are direct AND amusing
BP: Agency Search and Selection
Objective
To begin the process of defining the gas and power market in North America after the collapse of Williams, Dynegy and Enron - and then to appoint a consulting house to take up the challenge.
Process
Agency Insight researched the US market and got to 'first base' before briefing 5 major consulting houses and specialists - conducted the review in 3 stages in Houston, Texas.
Outcome
Best-in-class briefing with two consultancies appointed to work together on what continues to be a primary project for BP.