Agency Insight

Adidas and Reebok: Consultants on Global Media Review

Agency Insight supported and managed the global media review for Adidas...

Objective

Global media review - looking at best agencies in each region for cost savings after the acquisition of Reebok.

Process

Agency Insight managed the tender - with visits to Japan, China and USA, using partners where needed.

Outcome

Appointment of single agency for both brands - with greatly improved terms.