Choosing & Using Agencies

We help manage agency search projects to find the best agencies in the world - across all disciplines.

We also help you get the best results from agencies through our agency relationship work.

Questions we are typically asked:

  • My creative agency is slow – where can I go for reactive content?
  • Which is the best agency to meet strategic, creative or performance marketing needs?
  • How do we rebalance our agencies as we move away from TV towards content and digital?
  • With apparently few media holding companies - how do we identify candidate agencies?
  • What is the most effective way of briefing, and how can agencies work together more effectively?

We help marketing and procurement teams to choose the right Creative, Digital, Media, Direct, Data and Performance Marketing, PR and sponsorship agencies.

The right agency, with the right strategy and ideas, with the right people - at the right price.

We have a process that means that agency work developed during our pitches is actually realised - contrary to popular belief.

We are not paid by agencies to be on lists; we don’t pressure agencies to join networking clubs in our name, and we do not consult for agencies – which means that the impartiality we offer has not been paid for. 

Our projects typically include:

  • Brief writing, 'intelligent templating' for fees, PBRs and agency proposals
  • Intelligent landscape analysis on agency long and short lists
  • Quantitative agency scoring at each stage
  • Agency transition and ‘on boarding’
  • Agency relationship alignment, audits and counselling
  • Agency roster management and agency ways of working

Client Enquiries

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