Agency Insight

Articles

Andrew Melsom in Campaign

Andrew Melsom debates the merits of some current adverts in Campaign's Private View

Bar Wars - A Book Review of "Cadbury's Purple Reign" (Market Leader)

One thing we learn is that the journey has not been at all easy for this great company and/or its brands.

Breakthrough Creativity - How to get better creative work from your agencies (Market Leader)

Tools and processes are now prevalent within marketing but, on their own, they don't achieve the best ideas

Diageo Backs Fresh Talent (Market Leader)

Agency Insight managed the Diageo Creative Award. Winners for 2008 were Sophie Reeve & Sophie Isherwood of Central Saint Martins College of Art & Design

Failure...How Not to Make Pitches (Market Leader)

The market for marketing services is one of the most oversupplied in the world. Inevitably, most suppliers seeking to win business fail more often than they succeed.

Intermediaries and Independence

Andrew Melsom, Senior Partner at Agency Insight, writes about the importance of impartiality for client agency intermediaries.

Marketing and Procurement - a curious blend of art and science (Market Leader)

Buying and marketing services is tricky: ideas, inspiration and insight are hard to evaluate. Andrew Melsom examines the rising trend in procurement's interest in the world of agencies.

When Famous Ideas Run Out Of Steam (Market Leader)

Drinks brands, alcoholic or not, are more dependent on advertising than most other categories, and for ten years, Tango's fame was nourished by a zany, popular advertising campaign. But all brand ideas eventually need refreshing.